Clear scope, clear numbers before we begin.
Every engagement is quoted before it starts, in stages you approve. These are the shapes most work takes; the figures move with scope, not with how the conversation goes.
Choose Your Project Scope
Bespoke Extensions
Timeline requirements
Core Scope
Estimated delivery: 1 week based on standard schedule.
- 3 Initial Logo Concepts
- Full Logo Suite
- Primary + Secondary Color System
- Typography Hierarchy
- Logo Usage & Construction
- Brand Pattern / Supporting Graphics
- Brand Guidelines (25–35 Pages)
- Business Card
- Letterhead
- Envelope
- Invoice / Quotation Template
- Email Signature
- 10 Brand Application Mockups
- Source & Export Files
- 8 Revision Rounds
Simple payment terms: 50% upfront, remaining balance at project completion.
Every layer of brand identity under one senior roof.
From founder discovery and positioning strategy to vector brand marks, design systems, and packaging—every deliverable is crafted to endure.
Brand Foundation
Turn your ambition into a clear, ownable brand direction.
- Brand vision and alignment
- Audience and market insights
- Positioning and differentiation
- Brand promise and core message
- Voice and personality
- Naming direction
Distinctive Visual Identity
Create a visual language that is recognisable, flexible, and uniquely yours.
- Logo suite and usage rules
- Colour and typography system
- Graphic elements and imagery direction
- Digital and print applications
- Brand guidelines
- Final production-ready assets
Launch-Ready Brand Tools
Put your new identity to work across the channels that matter most.
- Pitch deck and presentation templates
- Social media launch kit
- Marketing and sales collateral
- Packaging and label concepts
- Website visual direction
- Campaign and rollout support
Strategic rigor, not cosmetic decoration.
Agencies pitch with partners and deliver with juniors. Freelancers lack systemic depth. Lyro pairs senior brand directors with meticulous vector craft and written strategic rationale.
Positioning and narrative guide every design decision.
Strategy can be separated from execution.
Often focused primarily on visual output.
Direct access to senior brand leadership throughout.
Senior teams may lead early stages only.
Dependent on one person's capacity and skill set.
A complete identity system built to scale across channels.
Systems can become complex or fragmented.
Deliverables may focus on individual assets.
Clear milestones, direct feedback, and quick decisions.
Multiple layers can slow approvals.
Communication depends on availability.
Full, organised source files and commercial usage rights.
Licensing or handover terms may vary.
File structure and usage rights can differ.
Ongoing guidance as your brand grows and evolves.
Engagements often end at project delivery.
Continued support may be limited after launch.
Every engagement includes these
Senior people only
The strategists and designers you meet are the ones doing the work. No handoffs to juniors after signature.
A fixed timeline
Phases, deliverables and dates agreed before we start, and held. You always know what happens next.
Files you own
Source files, fonts licences noted, and assets exported for the places you actually publish.
A written rationale
Every direction is argued in plain language, so your team can defend the decisions after we leave.
What these numbers do and don't cover
Because scope genuinely differs. A single-product startup and a group with six sub-brands need different amounts of the same work. We quote a fixed figure once we know the shape of the job, and that figure does not move unless the scope does.
Have a project in mind?
We take on a handful of new engagements each quarter. Tell us what you're building — every note that arrives here is read by a partner, not a form.
